Major search engine giant Google has recently introduced that there will be a new search update roll
out for fighting against the piracy. With the introduction of this new update, it expects that the visibly
will affect the websites' rankings as the signals are refined in many ways. Furthermore, they are
also expanding this update in order to demote auto-complete predictions which return results with
various Digital Millennium Copyright Act (DMCA) demoted web portals. In 2012, Google has however
a downgrading system, but it lacked effectiveness as per MPAA, RIAA and other copyright industry
groups.Read more…
The time has come when business should start preparing effective marketing plans for the next year
i.e. 2015. In the local marketing, there is a constant change and it has opened up various doors for
local businesses for retaining current customer base in new ways and for acquiring new customers.
Here are some latest trends that every advertiser should consider while doing preparations for the
next year.Read more…
In website optimization, it is very important to submit sitemaps in search engines. By doing so, search
engines can quickly discover all the WebPages of a site as well as to download them in the quick
manner if there are any modifications in the site. Webmasters ever get confused whether they should
setup Atom/RSS Feeds or submit sitemaps to tell search engines about the website content. Google
recommends using both. Let's see how to use and optimize them for Google. Read more…
The major search engine Google has recently announced that now the names of the authors will not display in search engines result page. This great experiment has come to end now after three years. Now, there will be no tracking data from the content Read more…
The major search engine Google has recently announced that now the names of the authors will not display in search engines result page. This great experiment has come to end now after three years. Now, there will be no tracking data from the content Read more…
The major search engine Google has recently announced that now the names of the authors will not display in search engines result page. This great experiment has come to end now after three years. Now, there will be no tracking data from the content Read more…
It appears that the most popular search engine Google has recently updated the local search results which was pushed out on 24th July originally since the latest Google Pigeon update. It has been notified by many webmasters and business owners in one Webmaster World thread. However, some are considering it as the biggest Google update to local search.Read more…
Now, Google Maps can suggest more people turning left or right at the next intersection with
navigation feature. This feature has reached in 20 countries more. However, this turn by turn
navigation expansion is now available to Caribbean, African and South American nations along with
Nepal and Sri Lanka in Asia. Today, the total count is reached to 104 countries. Recently, the major
search engine Google has announced that they are going to start a support to a whole host of new
nations for the most-used navigation tool on smartphone – Google Maps.Read more…
Microsoft has recently launched a new Dynamic Sitelinks feature for Bing Ads. In this feature, it will
improve click-through rates and relevance for SMB advertisers. This same feature was unveiled by
Google in July. Now, Bing is just following its footsteps. With the launch of this new feature, Bing
wants to add easier for the webmasters. The team of Bing Ads has introduced this feature to assist
small-to-medium size businesses. These ads are new clickable text additions to enhance and enrich
the information supplies through ad copy and headline.Read more…
The Principal Development Manager of the Bing Index Quality, Igor Rondel has recently posted in a
Bing Search blog that they have unveiled a spam filter some months earlier which impacted around
3% of all search queries. It was targeted URL keyword stuffing in the domain or URL in an effort in
order to enhance the website ranking in the search engine. Moreover, it says that hardly 5 million
websites along with 130 million URLs have been impacted that result in the minimize over 75% traffic
towards the websites from Bing. For this, it investigated various signals that advice possible use of
URL keyword stuffing like the number of words in domain/host names & path, the number of hosts,
site size and a lot more. Read more…
Now, the users of Google Analytics can easily compare their results with the industry rivals by
selecting 1250 markets, 7 size buckets and 1600 industry categories. Recently, it has been announced
by Google Analytics that it will be rolled out in the next few weeks and will facilitate the users to
compare the results as per engagement metrics and industry standard acquisition.Read more…
After being affected by Google Penguin, millions of webmasters have done meticulous link audits. These professionals have done work hard to remove each and every link that could be determined by major search engine Google as link scheme part. But they didn't get any payback of their hard work as Penguin is not incorporated into the ongoing and normal search engine refreshes. Read more…
The head of Google's Webspam Team, Matt Cutts, has recently announced in a tweet about new version 4.0 of Google Panda. This algorithm has designed for preventing websites with low quality website content in order to achieve higher website ranking in search results. Although Google Panda is refreshed once in a month, but it is considered as the major update than ever. Read more…
The head of search spam Google, Matt Cutts, has recently shared his views related to duplicate content and its outcome in the search results of Google. He said that around 25 percent to 30 percent is duplicate. Over the web, there is over one-quarter content on all the web pages is duplicative and repetitive. But there is no need to worry about it said by Matt Cutts. Read more…
Matt Cutts – Head of Google’s Web Spam team – has updated on twitter about the new official announcement for Penguin update i.e. Penguin 5. Although it is called Penguin 5 by counting, yet it is an improved version of its earlier Google “Penguin 2” update. So Google itself addressed it as “Penguin 2.1”. Read more…
Today, every news channel and newspaper is flooded with the news of a partial government shutdown in the United States and this shutdown is affecting lots of industries and companies. Many informational websites run by the government have also been shut down and displaying a message that due to the lapse in federal government funding, this website is not available. They sincerely regret this inconvenience. But these websites will again available to US citizens soon when the government will start up again. Read more…
In online marketing, there is only one perspective that how to engage and win the trust of the clients. In short, the way you leverage content should be based on the strategy for customer loyalty extension and market acquisition.
As a B2B Content Strategist, you need to consider various questions to develop a content that meets the expectation of your ideal B2B customers. Read more…
Google's webmaster trend analyst Pierre Far told at SMX that Google has released a small update to authorship. It has added authorship rich snippets to Google Image Search. In this update, when people search images, they usually don't know who wrote the article for picture. They only search the images and source of that image. Typically, when articles or blog posts are written by them, there is not the same person who is the image source. Read more…
Google Analytics Dashboard is the best means to review your Google analytics data in the Wordpress dashboard. Besides this, it also allows your users to view the same dashboard information whenever they are logged in. In order to make this process more easy and convenient, Google analytics have made some changes in its access control and user permissions. Read more…
Matt cutts, the head of Google search spam, said in one of his tweets that there would not be any Page Rank update this year. On Twitter, Niels Bosh asked if we should expect an update to Page Rank before 2014. In responding this query, he answered that he would be surprised if that happened. Read more…
The “Search by Image” feature of Google is not currently working for many people. This feature enables an individual to capture an image from their devices like computers, tablets or laptops etc. or plug in an image source URL into the images of Google. Read more…
Google has introduced the beta release of Review Extensions in the June month wherein the advertisers can append of endorsement from a renowned publication in their advertisement of Google AdWords. Recently, it has started rolling out from accounts of Google AdWords. Read more…
Guest blogging one of the most successful methods for building links and publicizing. Being a part of content strategy, it helps in increasing online presence on the web. Moreover, you can connect with many potential customers at multiple points. Read more…
How many of you have heard a story about an Indian man Saroo Brierley who has reunited with his mother after 25 years. The boy was separated from his family at the age of five. As a young child, he falls asleep on the train and his brother was not able to wake him up on the destination. Read more…
It has been recently confirmed by a Facebook insider that Facebook EdgeRank has no existence. Facebook is now focusing on detecting superior quality content after Google Hummingbird launch. If marketers want to optimize for Facebook's News Feed Algorithm, they require to consider about social comments as same as they think for Google or other search engines. Read more…
SERP or Search Engine Results Page is pretty difficult to keep up as Google, the major Internet dominant has multiple SERPs. It has a few elements appearing in the search engine if your search is considered particularly local or shopping-oriented or if Google reckons that it has a direct answer. Read more…
Google has launched a new algorithm Hummingbird a few months ago. This algorithm is introduced to create a finer distillation of its entire newer ranking factor. In other words, it is designed to make the Google smarter and faster than ever before. Read more…
Recently, Google has announced a subtle yet effective change in the way it showcases the snippets in the search result pages. Actually, a snippet is a result that Google displays to the visitor in the organic search results. Google has always put a lot of concern into how they showcase organic listings on their search engine results page. In fact, they are perpetually implementing effective changes to how they display such listings.Read more…
